Stay Engaged Or Die!

You are now officially Time magazine’s Man of the Year! They are right on in saying that this is because “you control the information age”. The message to business is clear and strong. I had noted previously that user-contributed content is key, but John Winsor cuts to the chase:

If you don’t form a community around your brand, chances are you’ll loose your customer’s attention to somebody else. The rule is: Stay engaged or die!

Why Did Google Buy YouTube?

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