UK Record Label to Launch Second Life Video Channel

UK record label Ninja Tune plans to launch its own virtual music video channel within the online world of Second Life.

The station will be part of a new TV network called Virtual Life.TV, created by UK design agency Rivers Run Red. The Ninja TV channel will be supported by leading UK digital music research firm Music Ally, which will be hosting an event in London in December to profile how Second Life can benefit the music industry.
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