Business Communication In Virtual Worlds

advice one should give to any corporation wanting to communicate in the virtual world:

* Have staff available during business hours to talk with visitors to your location.
* Hold regular communication events to share your vision, ideas, and strategy.
* Foster the development of user communities around your products.
* Provide effective ways for people share their ideas about how to improve your product offerings.
* Expect and welcome criticism.

Businesses in SL are already applying these principles on a small scale. Perhaps the answer is as simple as ensuring that as your customer base grows, you also grow the number of opportunities for dialogue. If you find yourself forced to revert to broadcasting instead of interacting, you may have forgotten the reason for going into the virtual world in the first place.

Xerox: Really » 2007 » August

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