Viewer Created Advertising

I’d heard of Current TV but hadn’t seen their business model twist …

Their idea of a VCAM (Viewer Created Advertising Message) where their sponsors invite viewers to create and submit ads that pay$1k if they’re aired and up to $60k if the advertiser uses the ad outside current TV, is particularly interesting to me. I think this bears a bit more investigating.

OneMind | Dan Shafer’s Home on the Web

… seems like more evidence of the transition to new business models. Typically, entrenched players(Google, Yahoo, Microsoft) rarely drive this transition.


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